2023
Role
Design Lead
Services
Product Design
Art Direction
Visual Design
Collaborators
Oluwapelumi Michael
Sophie Zang
Skylabs
The Skylabs project represented a pivotal venture in digital transformation, aimed at revolutionizing the aerospace technology company’s online presence.
As a leader in their field, Skylabs sought to modernize its digital interface to mirror its innovative advancements in aerospace technology.
The project entailed a comprehensive overhaul of the company's website and digital platforms, emphasizing enhanced user experience, responsive design, and a representation of Skylabs' cutting-edge technology.
As the Lead Digital Designer, my role was to conceptualize and implement a design that was not only visually compelling but also functionally superior.
Problem
The challenge was Skylabs' outdated online interface, which failed to reflect their status as an aerospace innovator.
The existing design was not user-friendly, lacked mobile responsiveness, and did not align with the brand's dynamic and forward-thinking ethos, leading to reduced user engagement and a diluted brand image.
Process
The redesign journey commenced with a deep dive into Skylabs' brand values and user expectations, including stakeholder interviews and user experience surveys.
Collaborating closely with Oluwapelumi Michael and Sophie Zhang, I developed a series of UI/UX wireframes, focusing on intuitive navigation and seamless user interaction. Michael Johnson contributed with dynamic visual elements that resonated with Skylabs' brand identity.
Through iterative design and continuous feedback integration, we ensured that every aspect of the user interface was optimized for engagement and brand consistency.
Outcome
The unveiling of the new Skylabs digital platform was met with outstanding reception. The intuitive and engaging design significantly improved user experience and interaction.
The site's traffic increased notably, with a marked enhancement in session duration and a decrease in bounce rates. The successful redesign not only revitalized Skylabs' digital presence but also reinforced their position as a leader in aerospace technology.
