Problem
Lumina's existing digital presence was lackluster and did not effectively communicate the brand's unique approach to music.
The website was outdated, difficult to navigate, and did not provide an engaging user experience, leading to a disconnect between the brand's image and its online representation.
Process
The project began with an in-depth analysis of Lumina’s brand, target audience, and the competitive landscape. The design process was collaborative and iterative, with regular feedback and input from the entire team.
One of the key challenges was to create a user interface that was both visually appealing and functional, allowing easy access to Lumina’s music, artist profiles, and other multimedia content.
Michael Oni's expertise in multimedia was crucial in incorporating audio-visual elements into the website, enhancing the user experience. His development skills ensured the website was technically sound, with seamless streaming capabilities and responsive design. Alexis Kim's brand strategy insights helped align the website's design with Lumina’s overall brand identity.
Outcome
The launch of the new Lumina website marked a significant shift in the brand’s digital journey. The site was celebrated for its innovative design, ease of navigation, and immersive music experience.
It successfully attracted a larger audience, including music enthusiasts, artists, and industry professionals, and saw a significant increase in user interaction and time spent on the platform.
The project not only revitalized Lumina’s online presence but also reinforced its position as a leader in the fusion of musical genres.
